I excel in projects that involve the intricate analysis of vast datasets, using my skills to uncover valuable insights and craft innovative solutions. With over a decade of experience, I bring a proven track record as a Project Manager, having successfully managed diverse projects for renowned advertising agencies.
My portfolio is a testament to my versatile background, encompassing achievements in media and social activation events, website redesign initiatives, adeptly orchestrating both substantial in-house and offshore teams, and implementing effective risk management strategies.
My educational journey includes a Master's in Library and Information Science, particularly in cutting-edge information technologies, earned at San Jose State University. Complementing this, I hold a Bachelor's in Graphic Arts and Spanish from Loyola Marymount University in Los Angeles. To bolster my expertise, I recently completed the Data Analyst program at General Assembly, equipping myself with a formal foundation for my burgeoning career in Data Analysis.
Beyond the professional realm, I am an avid maker and gamer. My interests span various domains, from engaging in 3D fabrication to exploring Raspberry Pi innovations, and I always have time to try out a new restaurant in Southern California.
With my comprehensive skill set and passion for data, I am poised to tackle complex data challenges, unearth invaluable insights, and contribute to innovative problem-solving.
Research:
Data mining
Business Intelligence
Regression Analysis
Synthesizing Data Sets
Programming:
Advance Excel functions
SQL
Tableau
pgAdmin
VLOOKUP
Pivot Table
Data Management:
Quality assessment
Trend identification
Visualization of insights
Development:
Smart Dashboard
Raspberry Pi
Linux
Web Server
Internet of Things
Web Design:
Photoshop
Illustrator
InDesign
WordPress
HTML/CSS
eCommerce
Features:
Black Adam (2022)
Black Panther Wakanda Forever (2022)
Ant-Man and the Wasp: Quantumania (2023)
Blue Beetle (2023)
Credits:
Black Panther Wakanda Forever (2022)
Extraction 2 (2023)
Secret Wars Season 1 Ep 6 (2023)
Episodic:
Stranger Things Season 4 (2022)
Ms Marvel Season 1 (2022)
She-Hullk: Attorney At Law (2022)
The Last of Us Season 1(2023)
Ascension Season 1(2023)
Secret Wars Season 1 (2023)
Commercials:
Overwatch 2 Hope (2022)
Associate Application Lead
Consultant for Lexus, managing a four-phase redesign of the back and front end with budget of $8 million. The success of the project resulted in effective scrum meetings and utilizing simple tools like Google Docs and Cloud storage of assets and SOWs.
Considered by Toyota Headquarters a successful launch, had best practices meetings to other divisions of the company.
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Project Manager
National campaign ready to go live in seven days. The challenge during development phase comps and wireframes were not done to best practice. Site development was done off-shore with reduce timeline of a week. Due these constraints, limited staff resources and my first week at agency the site was pushed out in Flash to be ready for national broadcast campaigns.
Project Manager
Got Milk's Hispanic marketing. Client reduced budget to by half from what was planned. Goal was to make CMS based site without needing technical vendor to hard code content. Site success is centralizing traffic due to client having several campaign sites.
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Web Designer, Analyst, Community Manager, Digital Archivist, B2B
The organization needed to improve online presence. Prior website was built in PHP with redundant files and not following UX best practice. Recommendation during exploration phase was to migrate to WordPress and be mobile-first.
After site went live, there was a triple increase in donation and more awareness with the organization.
Project Manager/Graphic Arts
Brought in to help manage new assets production, each model had about 150 assets. Responsible creating pipeline process with creative team. Reducing broken site elements and meeting clients live date redesign launch.
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Clients
SOCIAL MEDIA ANALYST COORDINATOR
(Remote Co-Owner)
Co-owner of Luciernaga Zone, a boba and co-working space in Jalisco, Mexico.
Responsible for crafting culturally relevant content aligned with brand identity and target audience. Experienced in campaign development to boost brand awareness and drive foot traffic. Conducts thorough audits of financials and other metrics, identifying patterns, customer relationships, and opportunities for optimization.